Editor-in-Chief

Steven M. Shugan
Editor-in-Chief, Marketing Science
Russell Berrie Eminent Scholar Chair and Professor of Marketing
Warrington College of Business Administration
University of Florida
201 Bryan Hall 
Campus Box 117155
Gainesville, FL 32611-7155
E-mail: mktgsci@cba.ufl.edu 

Officers

AREA EDITORS
Greg M. Allenby, Ohio State University Eugene Anderson, University of Michigan Pradeep Chintagunta, University of Chicago Ravi Dhar, Yale University Tulin Erdem, University of California Berkeley James D. Hess, University of Houston Joel Huber, Duke University  Gary L. Lilien, Pennsylvania State University  K. Sridhar Moorthy, University of Toronto Eitan Muller, Tel-Aviv University	Chakravarthi Narasimhan, Washington University  Scott A. Neslin, Dartmouth College  Arvind Rangaswamy, Pennsylvania State University  Roland Rust, University of Maryland Greg Shaffer, University of Rochester Duncan I. Simester, Massachusetts Institute of Kannan Srinivasan, Carnegie Mellon University  J. Miguel Villas-Boas, University of California Berkeley Michel Wedel, University of Michigan Business Z. John Zhang, University of Pennsylvania
EDITORIAL BOARD
Kusum L. Ailawadi, Amos Tuck Graduate School of Business, Dartmouth College Andrew Ainslie, University of California, Los Angeles Eric T. Anderson, Northwestern University Asim Ansari, Columbia University Sridhar Balasubramanian , Kenan-Flagler Business School, University of North Carolina at Chapel Hill Barry L. Bayus, University of North Carolina at Chapel Hill David R. Bell, Wharton School, University of Pennsylvania Ruth N. Bolton, Vanderbilt University Douglas Bowman, Emory University Eric T. Bradlow, University of Pennsylvania Bart J. Bronnenberg, University of California, Los Angeles Randolph E. Bucklin, Anderson School, University of California at Los Angeles Rabikar Chatterjee, University of Pittsburgh Fangruo Chen, Columbia University Yuxin Chen, New York University Anne T. Coughlan, Northwestern University Marnik G. Dekimpe, Catholic University, Leuven, Belgium and Erasmus University, Rotterdam, The Netherlands Preyas S. Desai, Duke University Sanjay K. Dhar, University of Chicago Xavier Drèze, University of Pennsylvania Jean-Pierre Dubé, Graduate School of Business, University of Chicago Shantanu Dutta , University of Southern California Terry Elrod, University of Alberta Gary M. Erickson, University of Washington  Peter Fader, University of Pennsylvania Scott Fay, Warrington College of Business, University of Florida  Fred Feinberg, University of Michigan Gila E. Fruchter, School of Business Administration, Bar-Ilan University, Israel  Esther Gal-Or, University of Pittsburgh Hubert Gatignon, INSEAD Eitan Gerstner, University of California, Davis David Godes, Harvard Business School Jacov Goldenberg, Hebrew University of Jerusalem, Israel Eric A. Greenleaf, Leonard N. Stern School of Business, New York University Abbie Griffin, University of Illinois, Urbana-Champaign Sachin Gupta, Cornell University Sunil Gupta, Columbia University Jan B. Heide, University of Wisconsin-Madison Teck-Hua Ho, Hass School of Business, University of California, Berkeley J.Wesley Hutchinson, University of Pennsylvania J. Jeffrey Inman, University of Pittsburgh Ganesh Iyer, University of California, Berkeley Vrinda Kadiyali, Cornell University Praveen K. Kopalle, Dartmouth College Robert E. Krider, Simon Fraser University, Canada Aradhna Krishna, University of Michigan Lakshman Krishnamurthi, Northwestern University Nanda Kumar, School of Management, University of Texas at Dallas Peter S.H. Leeflang, University of Groningen, Department of Economics, the Netherlands Donald R. Lehmann, Columbia University Peter Lenk, University of Michigan	Robert P. Leone, The Ohio State University Michael Lewis, Warrington College of Business, University of Florida Yong Liu, Syracuse University Yunchuan Liu, University of California - Riverside Leonard M. Lodish, University of Pennsylvania Vijay Mahajan, University of Texas at Austin and Indian School of Business, Hyderabad, India Murali Mantrala, University of Missouri-Columbia Carl F. Mela, Duke University Paul R. Messinger, University of Alberta Paul R. Messinger, University of Alberta Robert J. Meyer, University of Pennsylvania Alan Montgomery, Tepper School of Business, Carnegie Mellon University Christine Moorman, Duke University Vicki G. Morwitz , Leonard N. Stern School of Business, New York University Aviv Nevo, University of California, Berkeley Joseph C. Nunes, Marshall School of Business, University of Southern California Elie Ofek, Harvard University V. Padmanabhan, INSEAD Koen H. Pauwels, Amos Tuck Graduate School of Business, Dartmouth College" Ashutosh Prasad, University of Texas at Dallas Devavrat Debu Purohit, Duke University William Putsis, Jr. , University of North Carolina at Chapel Hill Jagmohan S. Raju, University of Pennsylvania Ram C. Rao, University of Texas, Dallas Vithala R. Rao, Cornell University Werner J. Reinartz, INSEAD, France John H. Roberts, University of New South Wales Gary J. Russell, University of Iowa Miklos Sarvary, INSEAD Serdar Sayman, Koç University, Istanbul,Turkey Raj Sethuraman, Southern Methodist University Ron Shachar, Tel Aviv University, Israel Venky Shankar, Texas A&M University Shuba Srinivasan, University of California - Riverside V. (Seenu) Srinivasan, Stanford University Joel H. Steckel, New York University Jan-Benedict Steenkamp, Tilburg University, The Netherlands K. Sudhir, Yale School of Management, Yale University MaryW. Sullivan, U.S. Department of Justice Baohong Sun, Tepper School of Business, Carnegie Mellon University Joffre Swait, Advanis Incorporated Gerard J. Tellis, University of Southern California Olivier Toubia, Columbia University Rajeev K. Tyagi, The Paul Merage School of Business, University of California, Irvine Christophe Van den Bulte, University of Pennsylvania Naufel J. Vilcassim, London Business School Barton A.Weitz, University of Florida Russell S. Winer, New York University Florian Zettelmeyer, University of California, Berkeley Hao Zhao, Rutgers University Fred Zufryden, University of Southern California Rami Zwick, The Hong Kong University of Science and Technology
EMERITUS EDITORIAL BOARD
William Boulding, Duke University John R. Hauser, Massachusetts Institute of Technology Abel P. Jeuland, University of Chicago Barbara E. Kahn, University of Pennsylvania  Wagner A. Kamakura, Duke University Rajiv Lal, Harvard University	Donald G. Morrison, University of California, Los Angeles Brian T. Ratchford, University of Maryland Subrata K. Sen, Yale University Richard Staelin, Duke University Charles B. Weinberg, University of British Columbia Dick R. Wittink, Yale University
BUSINESS MANAGER	PRODUCTION EDITOR
Margaret Jones Warrington College of Business Administration University of Florida 200 Bryan Hall, Campus Box 117155 Gainesville, FL 32611-7155 Phone: (352) 352-846-3707. mktgsci@cba.ufl.edu	Stephen Siegforth INFORMS 901 Elkridge Landing Road Suite 400 Linthicum, Maryland 21090 (410) 691-7844 stephen.siegforth@informs.org

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